Yesterday, Yahoo has an article about a subscription service for the super rich called BlackBox. The article says, BlackBox subscriptions are available in two tiers: The Premium Box, which costs £1,200 per box and comes six times a year, and The Infinity Box, “aimed at High Net Worth individuals willing to commit a minimum of £100,000 ($153,000) per year,” according to the company. On their website, right now only 4 membership types are listed, i.e. £0 for iVIP Red, £99.99 for iVIP Blue, £99.99 for iVIP City, and £699.99 for iVIP Black.
I began to wonder, is it a good way to make money with a subscription box business? Assuming you only plan to target the more general population, what kind of subscription box can you sell? Let’s take a look at how others are doing:
Beauty Box 5 – $12/month – For a small monthly fee you’ll receive 4 – 5 samples of a variety of makeup, skin care, fragrances and everything in between. Products include makeup, skin care, fragrances, hair care, nail products, smile care, body care, or beauty tools. Affiliates can earn 100% commission on the customer’s first month of service or a $12 commission on any quarterly or yearly subscriptions.
Jennifer Love Hewitt Fancy Box Subscription – $39/month – Get A Collection Of The Coolest Products Hand-Picked By Jennifer Love Hewitt Every Month. Each box includes $80.00+ of products. There are also other Fancy Box designed by celebrities like Tyler Florence, Ashton Kutcher… On their website, I don’t see any affiliate info, maybe they don’t have one yet.
KLUTCHclub – $16-18/month – KLUTCHclub is a monthly subscription company that provides over $50 worth of health and wellness products delivered to their customers for around $17 a month. Products inside include anything from healthy snacks and beverages, organic protein bars, workout apparel, skincare products, and supplements. Affiliates can earn a 20% commission on any memberships they promote.
myntbox – $30/month – There are several styles for you to choose, but the basic idea is that you will receive 3 to 5 items every month. Products include necklaces, rings, earrings, and bracelets. Affiliates get 10% commission (recurring monthly revenue on subscriptions).
Nature Box – $19.95/month – Each month Nature Box sends their customers a box of 4-6 new snack foods. Each box contains 15-20 servings of food and weighs 2-3 pounds. Affiliates can earn up to $20 per subscriber they drive to NatureBox. Also, if you refer more than 20 new subscribers a month, you will receive a NatureBox for free.
Spicy Subscriptions – $24.95-34.95/month – The Spice Box contains romantic gifts and an assortment of intimate items, massage oils, sexy lingerie, romantic fragrances and more. Premium Spice Box includes 1 Intimate Item, 1-2 Full Products, and 2-4 Trial Products. Deluxe Spice Box includes 1 Deluxe Item, 1 Deluxe Accessory, 1-2 Full Products, and 2-4 Trial Products. Affiliates earn $5 for every person who signs up.
Well, it looks like as long as you have a niche you are interested in, a good taste of choosing the appropriate products, and a few good reliable suppliers, you can start your own subscription box business. With an attractive affiliate program, your business might even expand faster than expected.