I guess every Adsense user would dream to become a powerful Adsense Premium Publisher some day. Recently, a guy who claims to be an Adsense Premium Publisher started a thread on a popular money making forum. Naturally, most members are excited about that, and want to know more about the secret of this Adsense guru. So there are all kinds of questions like what the niches are, average CTR and CPC, how he builds backlinks, average monthly Adsense income, what the costs are, traffic sources, and so on. Due to the nature of the forum, it might not be a good idea to disclose their name. But after finished reading all the pages, here I sum up the important stuff in point form.
What are the sites
- there are 3 sites – 1 big, 2 semi big
- neither a news site, nor micro niche sites
- one is related to entertainment niche, the other two are technology related
- the big site has 5k pages
How to become an Adsense Premium Publisher
- need to have 20 millions or more page views per month for 6 to 8 months, then they will contact you
- they check the number of total impressions on your account, not just a single domain
How he builds backlinks
- tried xr and sb at the beginning, and results were unsatisfactory
- build links slowly and manually, after some time, visitors build the links
- only white hat method
Costs
- pay $2.5-6 for each article
- server cost for the big site is $400, the other 2 tech sites on another server, so total is $800 per month
- 15-20% of income to spend on content outsourcing
Traffic sources
- % of traffic: 25% direct, 50% from search, 25% from social network
- nice traffic after around 1200 articles
Income
- $60-70k income per month
- earning going up by 10 to 15% every month
Ad style
- best ad position is to use large rectangle ad below title
- text ad
About the content
- all unique content, no duplicates
- permalink structure: domainname.com/category/title
The OP has emphasized more than once that when your site has lots of good and quality content, your visitors will post your sites to forums, blogs, social networks, and other places, and those are good, natural backlinks. Some people have doubts about what he says, but nevertheless, those could be some good reference for the average Adsense user.

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